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By: Michelle Lowery

I definitely think there’s a big difference between performing SEO for a business or organization, and creating content for them. That’s why I included this in the section about outsourcing: “…but they...

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By: Chloe B

Having to swallow one’s pride is commonplace in business. Ethics aside, there will always come a time when we have to deal with people we don’t like/value/agree with. The question of morality is not an...

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By: Elmer Boutin

Very interesting discussion, Michelle. You bring up some interesting points to consider. This question likely really hits home to solo and very small shops in which one client can mean the difference...

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By: Michelle Lowery

I think you’re right in that having to make these kinds of decisions can have a greater effect on smaller and independent marketers. But I also think it’s applicable to larger agencies that produce...

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By: Michelle Lowery

Thanks for your comment, Chloe. I agree that at times, we all have to deal with people we don’t like, or with whom we disagree. And there may be times when doing something we find morally or ethically...

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By: Sherry Gray

The subject matter would have to be absolutely abhorrent to me not to write it – like white supremacy site copy. Most issues are not so (pardon the pun) black and white. In your example, there are...

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By: Nick Stamoulis

This isn’t an uncommon problem for content marketers that write on behalf of clients. Ultimately, you should feel comfortable with what you are writing. If you have opposing beliefs, it’s probably...

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By: Michelle Lowery

Sherry, I appreciate and respect your honesty. You bring up a good point–”In your example, there are arguments on both sides that make sense, so I would write what the client required.” This is where...

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By: Michelle Lowery

Well said, Nick!

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By: Scott Golembiewski

When I meet a new potential client either in person or over the phone I include a few questions to gauge whether we can work together well. For example, I will present a situation that gauges how much...

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By: Michelle Lowery

I definitely think there’s a big difference between performing SEO for a business or organization, and creating content for them. That’s why I included this in the section about outsourcing: “…but they...

View Article

By: Chloe B

Having to swallow one’s pride is commonplace in business. Ethics aside, there will always come a time when we have to deal with people we don’t like/value/agree with. The question of morality is not an...

View Article

By: Elmer Boutin

Very interesting discussion, Michelle. You bring up some interesting points to consider. This question likely really hits home to solo and very small shops in which one client can mean the difference...

View Article


By: Michelle Lowery

I think you’re right in that having to make these kinds of decisions can have a greater effect on smaller and independent marketers. But I also think it’s applicable to larger agencies that produce...

View Article

By: Michelle Lowery

Thanks for your comment, Chloe. I agree that at times, we all have to deal with people we don’t like, or with whom we disagree. And there may be times when doing something we find morally or ethically...

View Article


By: Sherry Gray

The subject matter would have to be absolutely abhorrent to me not to write it – like white supremacy site copy. Most issues are not so (pardon the pun) black and white. In your example, there are...

View Article

By: Nick Stamoulis

This isn’t an uncommon problem for content marketers that write on behalf of clients. Ultimately, you should feel comfortable with what you are writing. If you have opposing beliefs, it’s probably...

View Article


By: Michelle Lowery

Sherry, I appreciate and respect your honesty. You bring up a good point–“In your example, there are arguments on both sides that make sense, so I would write what the client required.” This is where...

View Article

By: Michelle Lowery

Well said, Nick!

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By: Scott Golembiewski

When I meet a new potential client either in person or over the phone I include a few questions to gauge whether we can work together well. For example, I will present a situation that gauges how much...

View Article
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